PSD vs. AI format - Help

Hi,
We hired a freelance designer to design a logo for us. At the end we
were given a logo in photoshop format. My question is when it comes to
incorporating this logo in things like banners, business cards, letter
heads etc. are we going to have a problem? For instance will the
quality decrease?

I also know that you can open photoshop files in Illustrator. Are we
still going to have all the options that we would normally have if the
file was originally created in illustrator?

Thanks

J

Hi There!

Speaking about logo design contract, the main two factors in this
contract are: number of design concepts and number of modifications in
each concept. In case of the restriction that the logo will be used for
Internet only, then JPG, GIF (masked if necessary), and PNG (masked of
necessary) may be enough.

In other than Internet usage, the successful logo has the following
specifications:

1- It should contain three or four colors at most. Two colors are even
better. This will reflect on the printing costs in the future. Keyword:
simplicity!

2- The logo should not lose its details upon reducing its size.

3- Avoid soft edges, gradients and soft shadows.

4- The first important format is Illustrator AI format, to account for
future use of cutting plotter.

5- The designer should provide the logo in different other formats such
as:

a- Enhanced Metafile (.emf)
b- Graphics Interchange Format (.gif)
c- Joint Photographic Experts Group (.jpg)
d- Portable Network Graphics (.png)
e- Microsoft Windows Bitmap (.bmp)
f- Windows Metafile Graphics (.wmf)
g- Tagged Image File Format (.TIFF)
h- Macintosh (.PICT)

6- The designer should provide the logo in EPS Illustrator format with
suitable cropping box.

7- The designer should provide an accurate guide in which the
proportionality of the logo is mentioned. The values in CMYK of the
colors used, and/or the values of spot colors used (such as Pantone
color name).

8- The designer should provide the monochrome versions of the logo.

9- The designer would provide some bonus files in which the use of logo
in a sample print is shown, and what to avoid of possible irrelevant
background colors.

10- In case of adjacent different colors, the designer should provide
the trapping specifications, though logos with necessary trapping
should be avoided or minimized as the trapped edges may be ugly
sometimes.


Mohamed Al-Dabbagh
Senior Graphic Designer


Jack wrote:
> Hi,
> We hired a freelance designer to design a logo for us. At the end we
> were given a logo in photoshop format. My question is when it comes to
> incorporating this logo in things like banners, business cards, letter
> heads etc. are we going to have a problem? For instance will the
> quality decrease?
>
> I also know that you can open photoshop files in Illustrator. Are we
> still going to have all the options that we would normally have if the
> file was originally created in illustrator?
>
> Thanks
>
> J